Interestingness: Purple Cow

The "Purple Cow" concept is about being remarkable. Nobody stops when they drive by a herd of cows, but they would certainly stop, take pictures, and talk about a purple cow.

The big take away is being remarkable is better than being perfect. Remarkable is defined as 'worth making a remark about' -- NOT being good or excellent.

I wear a studded belt when giving presentations. Why? Because it's remarkable. It's not necessarily better than wearing a regular belt, but it certainly makes people remember me.

20Something TakeAway:
Think of ways you can be remarkable (hint: interestingness is one way). It doesn't have to be good or bad, but just worth making a remark about.

Use this piece of interestingness:

1. When you are proposing a new idea.
2. When complimenting a peer on something remarkable.

Source: Purple Cow: Transform Your Business by Being Remarkable. Seth Godin