About the talk: The IIBA interviewed dozens of companies to ask what they look for in business analysts. They said lots of stuff (which was then pared down to 28). It fell into 5 broad categories, which I forgot -- yes, the presentation was that bad.
Key problems with the methodology: People don't say what they mean. Or, more likely, they don't know what they really want! Asking, "What do you look for in a BA?" inevitably leads to answers like "They need to be able to draw UML diagrams". This is because people think in concrete terms like "Able to Write System Requirements" instead of the more abstract (but far more accurate) "Needs to be able to solve my problems without me getting too involved."
20 Something Takeaway:
- Never put 28 bullets on one slide.
- The only thing I could think as I left the presentation was "Wow, I could have given the same presentation, if not a WAY better one! Experience does NOT equal quality.
- Trade Organizations with Fancy Names (like the IIBA) give a huge boost to credibility, but are really just a loose collection of average/regular people.
- I know I can give a better presentation than the chapter president (or at very worst, a presentation of the same quality). I need to come up with a topic and then sell the IIBA on me presenting at the next meeting.

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